Iphone 12 Series Insights
Out of about 78,000 comments for the iPhone alone, these are the insights and trends that emerged.
Overall Sentiment
Running the analysis we are able to see that out of about 78,000 comments about 78% of them are positive and the rest are negative indicating a general positive public opinion about the product.
Term Frequency
Top 30 words mentioned in 57,335 positive comments relating to iPhone 12 series.
The most interesting words that come up here are relating to the camera, screen, mini, max and blue are really talked about within the positive comments.
Top 30 words mentioned in 20,598 negative comments relating to iPhone 12 series.
Inverse Documentation Frequency
This provides us with insights into the the Keywords that come across both documents. Once I ran this algorithm I sorted them into 2 lists for most frequently occurring in Positive or Negative.
The positive list has some really great insights, for example people love the blue and gold colors, as well as the different sizes.
The negative list provides some really key insights on what people don’t like. It seems like people are mentioning the iPhone 13 a lot, they’re also upset about the charger, screen, the packaging (box), battery and surprisingly 5g.
These are key insights that should be focused on and improved within the next iteration of this device.