Apple Watch Series 6, SE Insights

Overall Sentiment

Running the analysis we’re able to see that out of about 22,000 comments about 78% of them are positive and the rest are negative indicating a general positive public opinion about the Apple Watch.

Term Frequency

Top 30 words mentioned in 17,280 positive comments relating to Watch Series 6 and SE.

The most interesting words that come up here are new, upgrade, battery, SE and love and are really talked about within the positive comments.

Top 30 words mentioned in 5,237 negative comments relating to Apple Watch Series 6 and SE.

Within the negative comments the most frequent and interesting words that caught my eye are blood (referring to the new sensor), battery, sleep and charging.

Inverse Documentation Frequency

This gives us insights into the the Keywords that come across both documents. Once I ran this algorithm I sorted them into 2 lists for most frequently occurring in Positive or Negative.

The positive list has some really great insights, for example people love the looks and refer to the blue and red color.

The negative list provides some really key insights on what people don’t like. It seems like people are mentioning sleep, the blood sensor, battery life and charging, and Apple’s competitor Samsung often.

These are key insights that should be focused on and improved within the next iteration of this device.